Brand Design

January 30 2026

Paycom Case Study WIP

paycom.

experiential design.

paycom.

“I Want” Speakeasy

Paycom reached out to us to design a speakeasy themed event for their newest HR technology product, IWant. IWant is a voice and touch activated AI assistant that can help employers navigate schedules, requests, employee information, and more. The plan was to create an experience centered around the idea that the key/secret password was knowing what you want. Since this event was for an AI product, Paycom wanted AI to be utilized in design elements. This challenge was met head on by our designers, resulting in beautiful final work.

Scope

Logo Design & Branding
Illustrated Spirit Label Design
Color Palette
Promotional Merchandise

Credits

ninety two: Strategy, Design, Production

Gino Broccolo: CEO & Graphic Designer

Natalie White: Graphic Designer

Project Duration: May-June 2023

your goals.

Paycom desired over 30 branded “IWant” prints to decorate the bar. A 3D entryway was created for guests to enter the event and vinyl table wraps to match the theme of the interior. The purpose of this event was to create an exciting branded experience for guests and inform them of their new product.

our visions.

Our client valued the creativity and out-of-the-box thinking our team offered. With their permission, we took creative liberties with what we could wrap, install, print, and achieve within the venue space. Predominately, they let us play with their logo, leading to the creation of the key icon.

fantastic results.

Table wraps, branded art prints, event signage, cocktail menu design, table card designs, and more were all delivered to Paycom. Utilizing our designs, this event went off without a hitch. Throughout this project, our team maintained Paycom’s brand consistency and coordinated with the playfulness of the event.

logo.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

color palette.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

typography.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

visual language.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

direction.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

guidelines.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

use cases.

process.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

pre-print process.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

color palette.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

production artwork.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

print process.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

prep.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

installation.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

use cases.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

Back To Work

let’s talk about you.

Get Started

January 30 2026

Frontier Case Study WIP

ninety two

frontier.

experiential design.

paycom.

“I Want” Speakeasy

Scope

Logo Design & Branding
Illustrated Spirit Label Design
Color Palette
Promotional Merchandise

Credits

ninety two: Strategy, Design, Production

Gino Broccolo: CEO & Graphic Designer

Natalie White: Graphic Designer

Project Duration: May-June 2023

your goals.

our visions.

fantastic results.

process.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

pre-print process.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

color palette.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

production artwork.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

print process.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

prep.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

installation.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

use cases.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

Back To Work

let’s talk about you.

Get Started

January 13 2026

Case Study Master COPY

ninety two

paycom.

experiential design.

paycom.

“I Want” Speakeasy

Scope

Logo Design & Branding
Illustrated Spirit Label Design
Color Palette
Promotional Merchandise

Credits

ninety two: Strategy, Design, Production

Gino Broccolo: CEO & Graphic Designer

Natalie White: Graphic Designer

Project Duration: May-June 2023

your goals.

our visions.

fantastic results.

logo.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

color palette.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

typography.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

visual language.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

direction.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

guidelines.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

use cases.

process.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

pre-print process.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

color palette.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

production artwork.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

print process.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

prep.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

installation.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

use cases.

wireframes.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

ui/ux.

This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.

color palette.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

designs.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

development.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

build.

This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.

use cases.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

years of experience

Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.

Back To Work

let’s talk about you.

Get Started

February 2 2023

Woodlawn Distilling

ninety two

woodlawn

distilling.

logo design & branding.

Woodlawn Distilling reached out with a need for logo design and branding. We were thrilled to work with a local startup in Rochester, NY. On top of this, they have dogs and we were asked to incorporate these incredible watercolor paintings into the label design on the bottles, how fun?! The process was super fun and challenging as we needed to execute a vision that displayed a lot of texture within the logo design and branding while also keeping it fun and modern. At ninety two, we specialize in the execution of visual identity and we hit the nail directly on the head with this one!

There are a lot of important aspects within this project, which can become tricky to implement into a design. We worked through some options that made sure these elements came through strongly. For instance, the barn in the logo design was really important as this was the barn where the business started. A great nod to that and we feel the execution is flawless!

Also, those wonderful dog watercolor paintings implemented into the branding and label design were a huge tie into the distillery pups! The execution on these was simply like no other. Bringing the brand through on multiple bottles as well as some beautiful ingredient illustrations can be a challenge in itself–we feel these designs came through super strong, and Woodlawn couldn’t have been happier with them!

label design.

use cases.

process.

Back To Work

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February 1 2023

Talent Acquisition Partners

ninety two

talent

acquisition

partners.

logo design & branding.

Anheuser-Busch InBev, the largest beer brand in the world, reached out to us with a need for logo design and branding for their internal recruiting department. TAP or Talent Acquisition Partners is A-B InBev’s internal placement department. As they have been growing, they felt it was the appropriate time to introduce a new and fresh logo design along with branding.

That being said, we built a ton of options for A-B and really loved the pun in the acronym TAP. Using this we creatively executed logo options that displayed, or at the very least represented, a beer tap handle.

Projects like these are incredibly fun as the creative exploration can go on for great lengths of time, and in turn, develop many solid options to bring to fruition. Our main goal, especially in logo design and branding is to always visually and creatively execute the best logo designs and branding we possibly can.

use cases.

process.

Back To Work

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Get Started

February 1 2023

New Volt Solutions

ninety two

new

volt

solutions.

logo design & branding.

About New Volt Solutions

New Volt Solutions is a Rochester, NY-based company specializing in solutions engineering and tech consulting for enterprise software. Their expertise lies in identifying challenges, developing tailored technological solutions, and helping businesses streamline their digital infrastructure. As a company that thrives on problem-solving and efficiency, having a strong brand identity was essential to communicating their mission and services effectively. One of the key components of this branding effort was a well-designed logo that would visually represent their core values and expertise.

The Importance of a Strong Logo in Branding

A logo serves as the visual cornerstone of a company’s identity, encapsulating its values, mission, and services into a single, recognizable symbol. For New Volt Solutions, developing a distinctive logo was essential to establish a strong market presence. A well-designed logo enhances brand recognition, builds trust, and ensures consistency across different marketing platforms.

The Design Process for New Volt Solutions’ Logo

The journey to create New Volt Solutions’ logo involved several key steps:

Understanding the Brand: Collaborating closely with New Volt Solutions, we delved into their core values, target audience, and industry positioning to ensure the logo would accurately reflect their identity.
Concept Development: Multiple design concepts were generated, focusing on themes of technology, problem-solving, and innovation, aligning with the company’s mission.
Refinement: Through iterative feedback sessions, the initial concepts were refined to enhance clarity, uniqueness, and alignment with the brand’s message.
Finalization: The selected design was polished, ensuring scalability and versatility across various mediums and applications.

Key Elements of the Logo Design

The final logo for New Volt Solutions incorporates several elements that collectively represent the brand:

Symbolism: The design features a dynamic symbol that conveys motion and progress, reflecting the company’s forward-thinking approach.
Typography: A modern, clean typeface was chosen to complement the symbol, enhancing readability and conveying professionalism.
Color Palette: A strategic combination of colors was selected to evoke trust, reliability, and innovation, key attributes of New Volt Solutions.

Integrating Illustrations and Icons

Beyond the primary logo, a suite of illustrations and icons was developed to visually represent the company’s services on their website. These assets were designed to be cohesive with the overall brand identity, ensuring consistency across all platforms.

Application of the Logo and Brand Assets

The versatility of the logo and accompanying brand assets allows for their application across various mediums, including:

Digital Platforms: Website, social media profiles, and digital marketing materials.
Print Materials: Business cards, brochures, and corporate stationery.
Merchandise: Branded apparel and promotional items.

The Role of Logo Design in Establishing Brand Identity

A well-crafted logo is pivotal in establishing a brand’s identity, serving as a visual representation that customers associate with the company’s values and services. For New Volt Solutions, the new logo encapsulates their commitment to innovative solutions and technical expertise.

Conclusion

The collaboration with New Volt Solutions to develop their logo and branding materials has resulted in a cohesive visual identity that effectively communicates their mission and services. This strong foundation will support their efforts in building brand recognition and trust within their industry.

Get in Touch

Are you looking for a professional and impactful logo for your business? Our team of expert designers can help create a visual identity that truly represents your brand. Contact us today to get started!

illustrations.

use cases.

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February 1 2023

NAZ Finance

ninety two

naz

finance.

logo design & branding.

About Naz Finance

Naz Finance is a financial services firm dedicated to providing expert financial guidance, investment strategies, and risk management solutions. With a commitment to integrity, transparency, and client success, Naz Finance needed a brand identity that reflected its values and professionalism. One of the key elements in establishing this identity was the development of a strong and recognizable logo.

The Role of Logo Design in Financial Branding

A well-designed logo is an essential component of any financial institution’s branding. It serves as a visual representation of trust, reliability, and expertise. For Naz Finance, creating a distinctive logo was critical in conveying its core values and establishing credibility within the industry.

The Logo Design Process for Naz Finance

The development of the Naz Finance logo followed a structured approach to ensure it effectively represented the company’s mission and services:

Research & Discovery: A thorough analysis of the financial sector, competitor logos, and industry trends was conducted to determine the best approach for Naz Finance’s visual identity.
Concept Development: Initial design concepts were sketched out, incorporating key elements that reflect financial stability, growth, and professionalism.
Feedback & Refinement: Multiple iterations of the logo were created based on feedback, refining the design to align perfectly with Naz Finance’s brand values.
Final Design & Implementation: The finalized logo was crafted to be versatile, ensuring seamless application across digital and print mediums.

Key Elements of the Naz Finance Logo

Symbolism: The logo includes elements that reflect financial security and strategic growth, such as abstract symbols representing upward movement and stability.
Typography: A professional and modern typeface was selected to reinforce a sense of trust and expertise.
Color Palette: The chosen colors convey confidence and sophistication, essential traits for a financial services provider.

Applications of the Logo & Brand Assets

The newly designed logo is adaptable and effective across multiple branding materials, including:

Digital Use: Website, social media profiles, and online marketing campaigns.
Print Materials: Business cards, brochures, and stationery.
Corporate Merchandise: Branded apparel and promotional items.

Strengthening Brand Recognition Through Design

A cohesive and professional logo design helps establish brand consistency and makes a lasting impression on clients. Naz Finance’s new logo not only enhances its visual identity but also communicates reliability and expertise to its audience.

Conclusion

By collaborating on the logo design, Naz Finance now has a strong visual identity that aligns with its financial expertise and commitment to client success. This logo will serve as a key component in building brand recognition and trust in the financial sector.

Get in Touch

Looking to create a professional logo that strengthens your brand identity? Our team of expert designers is here to help. Contact us today to start your branding journey!

logo.

color.

use cases.

process.

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February 1 2023

FTS

ninety two

fts.

logo design & branding.

About FTS

FTS is a company driven by innovation and efficiency, providing cutting-edge solutions tailored to meet modern industry demands. With a focus on precision, reliability, and forward-thinking strategies, FTS required a logo that would reflect its expertise and leadership in its field. A well-designed logo plays a crucial role in reinforcing brand authority and setting the company apart from competitors.

The Role of Logo Design in Corporate Branding

A strong logo is an essential component of a company’s identity, representing its mission, values, and commitment to excellence. For FTS, the logo needed to balance professionalism with innovation, conveying a sense of trust and expertise. A well-crafted logo builds credibility, enhances brand recognition, and strengthens customer engagement.

The Logo Design Process for FTS

Creating a logo that accurately represents FTS required a thoughtful and structured approach:

Industry Research: Analyzing market trends and competitors to ensure a distinctive and impactful design.
Concept Development: Exploring logo ideas that align with FTS’s focus on efficiency, technology, and progress.
Refinement & Adjustments: Iterating designs to enhance clarity, scalability, and overall visual impact.
Finalization & Implementation: Ensuring the final logo is optimized for various digital and physical applications.

Key Elements of the FTS Logo Design

Symbolism: The logo integrates elements that reflect precision, growth, and forward movement.
Typography: A clean, modern typeface that conveys professionalism and technological expertise.
Color Palette: A sleek and sophisticated color scheme that enhances credibility and brand visibility.

Applications of the Logo & Brand Identity

A successful logo must be versatile and functional across different platforms. The FTS logo was designed for seamless integration into:

Digital Presence: Website, social media, and digital marketing materials.
Corporate Branding: Business cards, presentations, and internal documents.
Product & Packaging: Equipment branding, labels, and promotional materials.
Signage & Advertising: Office signage, trade show displays, and marketing collateral.

Strengthening FTS’s Brand Recognition

A refined and strategic logo design enhances brand recognition, communicates professionalism, and builds trust among clients and partners. The FTS logo stands as a symbol of efficiency and innovation, ensuring a strong market presence.

Conclusion

With a bold and strategically crafted logo, FTS reinforces its position as a leader in its industry. The updated brand identity reflects its commitment to precision and progress, ensuring a lasting impact on its audience.

Get in Touch

Looking for a logo that defines your company’s vision and expertise? Our expert designers specialize in creating impactful brand identities. Contact us today to start your branding journey!

primary.

secondary.

use cases.

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February 1 2023

Broccolo Automotive

ninety two

broccolo

automotive.

logo design, branding & web design.

Broccolo Automotive began as a small automotive shop in the early 90s by Rochester native Mike Broccolo. With a passion for fixing vehicles, it seemed only fitting to turn it into a business. Broccolo Automotive would build over the years into a full-service automotive and collision shop, offering everything automotive. Pulling inspiration from the original logo, and keeping the beautiful attributes of a timeless family-owned and operated business, ninety two set out to rebrand an identity that will last a lifetime.

Broccolo Automotive has been around since 1992. The company started as a small automotive and collision shop out of a home garage. ninety two wanted to keep that story within the rebrand and logo identity. Our team implemented important attributes from the original logo into the new logo design. We felt these pieces played a significant role in the new branding and really make the final product timeless and complete.

logo.

clothing design.

ninety two had the pleasure of designing company apparel. For the first t-shirt design, we used the logo as a staple—the perfect design for employees as well as customers! Apparel is important for your brand as it plays a big role in advertising your business. For the second t-shirt design, we wanted to pull out some history and use a throwback style design to show the length the company has been in business. At ninety two, we feel that the age of a company does not matter as much as the experience of the people who own or work within an organization. Displaying a team of experts who have been in a field for 30+ years can definitely add comfort to people who are having work done to their vehicles!

vehicle wrap.

Branding is an important part of marketing and advertising your business. A main example of free real estate is vehicle signage. The investment can be a larger permanent decision, however, it pays itself back tenfold. Think about it, your company technically has a moving billboard and if it is executed correctly, the phones will start ringing off the hook!

web design.

Whether it is a single-page website or a thirty-page website, your business needs one in today’s world. The design side of a website is crucial as it is normally the first thing prospective customers will see. A website should portray everything your business has to offer. We specialize in simplicity at ninety two. We like to get the point across quickly so that your business is able to turn leads into revenue fast! Simple or elaborate, do not hesitate to reach out for a free consultation on your next project!

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February 1 2023

Birddogs

ninety two

birddogs.

logo design & branding.

Birddogs is a men’s apparel line specializing in shorts and pants with built-in underwear. Ranging from the lounge and fitness realm to the business aesthetic space, these shorts and pants are extremely versatile. Birddogs chose ninety two to update their wordmark and brand identity–we were the right fit for them as they were looking to execute on a modern updated approach.

With menswear product lines being in such a saturated market, it can be easy to get lost in the shuffle. However, with such an incredible product–tried, tested, and endorsed by the ninety two team itself–and a well-executed brand identity we have come up with a logo design and brand that sticks out amongst the rest.

Check it out live here!

In the competitive landscape of men’s apparel, establishing a distinctive brand identity is crucial. Birddogs, known for their innovative shorts and pants with built-in underwear, recognized this necessity. To enhance their market presence, they collaborated with ninety two to revitalize their logo and branding.

The Importance of Effective Logo Design in Branding

A logo serves as the visual cornerstone of a brand, encapsulating its values and mission. For Birddogs, updating their logo was essential to reflect their product’s versatility and appeal. A well-crafted logo not only attracts the target audience but also differentiates the brand in a crowded market.

The Rebranding Process: From Concept to Execution

The rebranding journey began with an in-depth analysis of Birddogs’ market position and target demographic. Understanding the brand’s unique selling points guided the design process. The goal was to create a modern, sleek logo that resonated with both existing customers and potential new audiences.

Design Elements and Their Significance

Typography: The choice of font plays a pivotal role in conveying the brand’s personality. For Birddogs, a clean, sans-serif typeface was selected to exude modernity and approachability.
Color Palette: Colors evoke emotions and associations. The updated color scheme for Birddogs was chosen to reflect energy, confidence, and versatility, aligning with the brand’s core attributes.
Iconography: Incorporating subtle design elements that hint at the product’s unique features can enhance brand recall. For instance, integrating motifs that suggest comfort and functionality can be effective.

Challenges in Rebranding

Rebranding an established product line comes with its set of challenges. Maintaining brand recognition while updating the visual identity requires a delicate balance. For Birddogs, it was crucial to retain elements that loyal customers associated with the brand, ensuring a seamless transition.

The Impact of Rebranding on Market Position

Post-rebranding, Birddogs experienced a notable increase in brand engagement. The refreshed logo and branding materials resonated well with the target audience, leading to enhanced brand loyalty and recognition. This case underscores the significance of thoughtful logo creation and branding in influencing consumer perception.

Best Practices in Logo Creation and Branding

Drawing from the Birddogs experience, several best practices emerge:

Simplicity: A straightforward, uncluttered design ensures the logo is easily recognizable and memorable.
Versatility: The logo should be adaptable across various mediums and sizes, maintaining its integrity in different applications.
Relevance: Design elements must align with the brand’s identity and appeal to the target audience.
Timelessness: While it’s essential to stay contemporary, the logo should have enduring appeal, avoiding overly trendy elements that may quickly become outdated.

Conclusion

The collaboration between Birddogs and ninety two exemplifies the transformative power of strategic logo creation and branding. A well-executed rebranding effort can rejuvenate a brand’s image, foster deeper connections with the audience, and solidify its position in the market.

before.

after.

use cases.

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