creative insights shared by rochester marketing firms
When to Rebrand Your Business
Your brand is the backbone of your business—but what does that actually mean? Branding goes far beyond a logo or color palette. It shapes the overall perception of your company, from your messaging and tone of voice to every sign, billboard, website, or shopping bag customers interact with. A strong brand creates consistency, builds trust, […]
Brand Identity 101
Brand identity is everything from your logo to the way you communicate with consumers. A clear and consistent identity builds awareness, creates community, and drives conversions. Entrepreneurs must research industry insights and decide how they want their new business to be represented. When developing a brand identity it is important to consider the following […]
What Makes a Good Logo?
Every high-achieving business strives to put its best foot forward—and a logo is the first thing consumers notice. By taking the time to ensure your logo is prepared intentionally and effectively, you set your business up for long-term success. But how do you create something memorable, relevant, and eye-catching? a brand artist Our first […]