1 FTS 2026
fts.
staffing company rebrand.
FTS
staffing and recruitment.
FTS is a staffing and recruiting company driven by innovation and efficiency. With a focus on precision, reliability, and forward-thinking strategies, FTS required a brand that would reflect its expertise and leadership in its field. A well-designed logo plays a crucial role in reinforcing authority and setting the company apart from competitors. Currently, ninety two supplies FTS with full scope branding, supporting internal and external efforts.
Scope
Logo Design and Branding
Credit
ninety two: Strategy, Design, and Production
Gino Broccolo: CEO and Graphic Designer
Project Duration: May 2021
your goals.
A logo that balanced professionalism and innovation.
A brand identity that reflected the company’s commitment to precision and progress.
Easy-to-use brand assets.
our visions.
A logo that symbolized precision, growth, and forward movement.
A clean and modern typeface.
A sleek and sophisticated color palette.
fantastic results.
An updated FTS brand that represented the company’s visions.
Business card design.
Presentation assets.
Internal documents layout.
Acrylic wall signage.
IDENTITY.
logo.
For FTS, the updated logo needed to balance professionalism with innovation, conveying a sense of trust and expertise. The final design integrates elements that reflect precision, growth, and forward movement. A refined and strategic design enhances brand recognition, communicates professionalism, and builds trust among clients and partners.
color & typography.
This color scheme is professional yet approachable, balancing corporate authority with a modern, warm feel. The deep navy provides a foundation of trust and stability, signaling to both employers and candidates that the company is a reliable industry leader. This seriousness is softened by a range of sky blues and muted grays, which create a clean, tech-forward aesthetic. Finally, the inclusion of warm gold and sandy tones adds a spark of warmth and growth.
ONGOING BRANDING STRATEGY
Internally, FTS requires easy-to-edit layouts for important documents and slide decks. ninety two continuously utilizes the FTS brand guidelines to develop professional, appealing, and fun layouts.
FTS culture deck.
The FTS culture deck was created to inform and inspire new employees and old. Utilizing the brand color palette, brand assets, and more, our team was able to develop a slide deck that creatively reflects FTS and the messages the company wanted to relay.