12 MLB 2026
major league baseball.
event branding design.
Major League Baseball
professional sports.
Major League Baseball (MLB) is one of the most recognized professional sports organizations in the world. With a rich history dating back over a century, MLB represents America’s pastime, bringing together teams, players, and fans through a shared passion for the sport. For the 2018 Players Weekend, MLB required a refreshed logo that emulated the celebratory feel and vibrancy of Players Weekend. The organization also desired two unique and eye-catching photo backdrops for the New York Yankees and Boston Red Sox.
Scope
Logo Design and Branding
Credit
ninety two: Strategy, Design, and Production
Gino Broccolo: CEO and Graphic Designer
Project Duration: Summer 2018
your goals.
A branded logo design for the 2018 Players Weekend where the silhouette of a batter need to remained central.
Two unique and eye-catching photo backdrops for the New York Yankees and Boston Red Sox.
our visions.
Clean and bold typeface selections that reinforced professionalism and brand strength.
Hand-drawn backdrops that emulated graffiti art and included the new Players Weekend logo.
fantastic results.
One updated Players Weekend Logo that included the batter silhouette and a unique, bold typeface.
Two photo backdrops that were creative, eye-catching, and reflective of Players Weekend.
IDENTITY.
logo.
A sports league’s logo is more than just a symbol; it’s an iconic representation of the league’s legacy, spirit, and vision. For MLB, the logo had to maintain its historical significance while adapting to modern branding needs. A successful logo reinforces team pride, fan engagement, and brand recognition on a global scale.
NEW YORK YANKEES.
BOSTON RED SOX.
