Brand identity is everything from your logo to the way you communicate with consumers. A clear and consistent identity builds awareness, creates community, and drives conversions. Entrepreneurs must research industry insights and decide how they want their new business to be represented. When developing a brand identity it is important to consider the following information:
1. core values
What ideals and standards are upheld in your business? Growth? Excellence? Innovation? Integrity? No matter the values, it’s important to communicate your ideals to your target audience and emulate them throughout your brand. By showcasing these business principles, consumers can understand the company’s goals and ethical standings, developing a relationship built on trust and transparency.
2. tone
What is your business’s personality? Whether your company is fun, serious, creative, or strategic, it is important to consider the audience you are trying to reach and decide how your brand will be represented to the public. This tone should be imbued across the board, from internal communications to large-scale advertisements. When consumers feel connected to a brand personality, loyalty and sense of community are developed.
3. design
How do you want your brand to look? Each logo, design asset, and graphic associated with your business should be carefully curated to showcase your brand personality and ensure consistency. Color palettes, icons, and typography should support your logo design in establishing brand imagery that consumers can easily recognize and remember.
Every business is different but these three brand staples remain the same. By establishing your core values, tone, and design guidelines, you are on the right track to creating a successful brand that stands out in your industry and resonates with your target audience. Need help developing your brand? ninety offers comprehensive strategic and creative branding services across all industries. Contact us today to set up a consultation.