Brand Design

February 2 2023

Woodlawn Distilling

woodlawn

distilling.

logo design & branding.

Woodlawn Distilling reached out with a need for logo design and branding. we were thrilled to work with a local startup distillery in Rochester, NY. On top of this, they have dogs and we were asked to incorporate these incredible watercolor paintings into the label design on the bottles, how fun?! The process was super fun and challenging as we needed to execute a vision that displayed a lot of texture within the logo design and branding while also keeping it fun and modern. At ninety two, we specialize in the execution of visual identity and we feel we hit the nail directly on the head with this one!

There are a lot of importances within this project, and that can become tricky to implement a lot of that information into a design. We worked through some options that made sure these elements came through strongly. The barn in the logo design for instance was really important as this was the barn where the business started. A great nod to that and we feel the execution is flawless!

Also, those wonderful dog watercolor paintings implemented into the branding and label design were a huge tie into the distillery pups! The execution on these was simply like no other, bringing the brand through on multiple bottles as well as some beautiful ingredient illustrations can be a challenge in itself–we feel these designs came through super strong, and Woodlawn couldn’t have been happier with them!

label design.

use cases.

process.

Back To Work

let’s talk about you.

Get Started

February 1 2023

Talent Acquisition Partners

Erinna

talent

acquisition

partners.

logo design & branding.

Anheuser-Busch InBev, the largest beer brand in the world, reached out to us with a need for logo design and branding for their internal recruiting department. TAP or Talent Acquisition Partners is A-B InBev’s internal placement department and as they have been growing they felt it was the appropriate time to introduce a new and fresh logo design along with branding.

That being said, we built a ton of options for a-b and really loved the pun in the acronym tap. Using this we creatively executed logo options that displayed or at the very least represented a beer tap handle.

Projects like these are incredibly fun as the creative exploration can go on for great lengths of time and in turn create many solid options to bring to fruition. Our main goal, especially in logo design and branding is to always visually and creatively execute the best logo designs and branding we possibly can.

use cases.

process.

Back To Work

let’s talk about you.

Get Started

February 1 2023

Tabletop By Maneesh

Erinna

tabletop

by

maneesh.

logo design & branding.

Our good friend Maneesh has had a passion project in the works for years. As unfortunate as the coronavirus and the 2020 pandemic have been, it’s not all negative. The most fortunate item we can take away from this coronavirus pandemic is the time we have acquired having to stay home. This has given us all time to focus more on ourselves as human beings as well as certain projects we stuck on the shelf pre-pandemic.

logo exploration.

Pull all of our genius ideas from our brains and translate them to paper—sketching just makes life more simple right?—Compile all of this beautiful time-consuming passionate brainstorming and narrow it down into some ideas we can execute. From here we bring these logo ideas and options to the computer where we digitize them and present a first round to the client. This is the best way to get the logo design process started. From here we can start to narrow down the client’s vision and massage it to perfection!

logo design.

After presenting multiple sketches and digitized logo options, we massaged this logo down to this super fun, funky, and awesome logo! This logo design needed to embrace the fun of this company within its branding and we feel this was executed tenfold. As this process can be tedious, it is very rewarding bringing a new brand to life. From layout to color to brand assets a brand and logo identity, when done correctly is really the foundation of your company. When beginning this process it is crucial to make sure you are working out any and all details to chisel out what will become the focal point of everything you do with your business. We know this will be successful not only because of the logo and branding but because of the people involved in creating it.

secondary logos.

For the secondary logo design options we wanted to combine the elements into a lockup that could be used to stamp or watermark images. There was also a need for a logo to specify different topics within the company that could be used to label specific elements. These pieces start to build the brand by not being too repetitive as well as adding some flexibility to place specific logos in specific locations where they fit best.

social media branding.

As this company will mainly hang out in the digital social media space we were able to have a ton of fun with the branding. Here are a couple of the explorations we took to match the brand to the logo design. We wanted the branding to pop in order to grab attention while scrolling through a social media feed. It’s crucial when working in social media to be able to grab an individual’s attention as attention is seldom today. Although this was not the final product these were very high contenders during the logo and brand design process.

final social media layout.

Here is the final layout for the social media branding which can be seen on the live account @tabletopbymaneesh. We took a different approach to the grid layout than your normal Instagram grid. We wanted it to stick out while scrolling through the feed as well as align with a seamless gradient when scrolling through the profile.

illustration design.

We built some custom illustrations to match the look and feel of the brand that can be implemented into social media channels. This is a fun way of adding some flare to your brand. Having access to illustrative elements personalizes your brand on a custom level. The personality of these is super awesome as they embody the look and feel of the logo and brand design perfectly.

Back To Work

let’s talk about you.

Get Started

February 1 2023

Peachy PC

Erinna

peachy

pc.

logo design & branding.

Peachy PC is a Rochester, NY-based custom computer build and repair shop. Offering all your pc needs along with IT support, this tech company does it all! Peachy PC reached out with a need for a logo design. We were really digging this peach and its simplicity. With some direction, we landed on some pixel bursts to give this baby some life and movement. The goal of logo design is to push the design until it is just right. We feel this encapsulates the feeling behind the brand. The logo design is a beautiful mark with the flexibility to be timeless and elastic. We are very happy with the outcome on this one and even more importantly the client is ecstatic!

use cases.

Back To Work

let’s talk about you.

Get Started

February 1 2023

No Limitz

Erinna

no

limitz.

logo design & branding.

No Limitz is a local Rochester, NY owned gym by Sebastian Zona. Focusing on the personal training space the gym has been around for quite some time along with being run by a professional bodybuilder. As the company has grown the gym has had to scale–the gym was recently moved into a bigger facility located in the heart of park avenue in downtown Rochester, NY. It was very fitting that a new gym location should also come with a rebrand! We had the pleasure of working with No Limitz on updating their logo design and branding along with their signage.

logo.

before.

after.

branding.

color.

use cases.

Back To Work

let’s talk about you.

Get Started

February 1 2023

New Volt Solutions

Erinna

new

volt

solutions.

logo design & branding.

Newvolt is a team of creative problem solvers based in Rochester, NY. Newvolt provides solutions engineering and tech consulting for enterprise software. In the era of all things tech and digital, it is important to have a go-to tech company for all of your digital needs. Our friends at Newvolt reached out with the need for logo design and branding for the startup. Along with this, they wanted to build an illustration and icon pack for the website that could easily display their business visually. We were able to wrap these directly into the brand. This is important so that no matter when and where assets are used the brand identity is coming through strong. Check out the full case study below!

illustrations.

use cases.

Back To Work

let’s talk about you.

Get Started

February 1 2023

NAZ Finance

Erinna

naz

finance.

logo design & branding.

Anheuser-Busch is an American brewing company based out of St. Louis, Missouri. The Draftline team reached out with a need for logo design and branding for some of their internal brands. NAZ Finance which is their internal finance team was first up for a new logo and brand identity.

Although this project has been placed on hold we felt this spec work would still make for an excellent case study!

logo.

color.

use cases.

process.

Back To Work

let’s talk about you.

Get Started

February 1 2023

FTS

Erinna

fts.

logo design & branding.

Our friends at FTS–a staffing and recruiting agency specializing in Accounting/Finance, Construction, and Technology–reached out with a need for a rebrand. FTS is a company with deep care for every client and candidate, that goes out of its way to purposefully build an organization that has yet to be seen in this industry. We brought this vision to life!

primary.

secondary.

use cases.

Back To Work

let’s talk about you.

Get Started

February 1 2023

FKA Lighting

Erinna

fka

lighting.

logo design & branding.

logo exploration.

FKA Lighting is a Rochester, NY-based lighting agency representing some of the finest manufacturers of commercial, industrial and residential lighting fixtures, controls, and associated products. We wanted to represent the brand identity in an original yet modern way. It is crucial when designing a logo with illustrative attributes that it is executed correctly. It can be easy to stray the wrong way ending up making the logo look too animated or too playful. However, the vision FKA represents is a fun and awesome company that presents quality work. We explored tons of options and here are some of the logo options we came up with, including the final lockup.

logo design.

After pulling the logo direction from the client along with researching and going into discovery, we landed on this logo concept. With a subtle yet solid representation of a can light, we executed the client’s needs by delivering a unique, modern, and solid logo design. As always, you see the logo living in black and white as this is always how our process at ninety two goes—we start with black and white and move to color after the initial concept is solidified. This not only takes stress off of the client for having too many decisions at once, but it also helps to see the logo design bare and for exactly what it is.

logo completion.

The client wanted to work in a gradient to represent the lighting. We also implemented the RGB color scale as the main product they work with uses RGB. There is a lot that goes into branding a company, a lot of thought is put into what to include and what not to include. At the end of the process, the final product is a perfect formula of client needs, wants, and our talented designer’s direction.

use cases.

When building logo designs it is important to see it working in the real world. As these are simply design mockups, we like to provide our clients with tangible items to see their logo working on certain products pertaining to their company. As we offer these services, it can end up being a great way to bundle up a project and use us as a one-stop shop rather than the hassle of going to multiple different places.

Back To Work

let’s talk about you.

Get Started

February 1 2023

Broccolo Automotive

Erinna

broccolo

automotive.

logo design, branding & web design.

Broccolo Automotive began as a small automotive shop in the early 90s by Rochester native Mike Broccolo. With a passion for fixing vehicles, it seemed only fitting to turn it into a business. Broccolo Automotive would build over the years into a full-service automotive and collision shop offering everything automotive. Pulling inspiration from the original logo, and keeping the beautiful attributes of a timeless, family-owned and operated business, ninety two has set out to rebrand an identity that will in our hopes, last a lifetime.

Broccolo automotive has been around since 1992, it started as a small automotive and collision shop out of a home garage. ninety two wanted to keep that story within the rebrand and logo identity. We implemented important attributes from the original logo into the new logo design. We felt these pieces played a significant role in the new branding and really make the final product timeless and complete.

logo.

clothing design.

ninety two had the pleasure of designing company apparel. We used the logo as a staple t-shirt for employees as well as customers. This is important for your brand as it plays a big role in advertising your business. For the second t-shirt design, we wanted to pull out some history and use somewhat of a throwback style design to show the length the company has been in business. We feel it doesn’t matter the age of a company but the experience of the people who own or work within an organization. Displaying a team of experts who have been in a field for 30+ years can definitely add comfort to people who are having work done to their vehicles!

vehicle wrap.

Branding is an important part of marketing and advertising your business. A main example of free real estate is vehicle signage. The investment can be a larger permanent decision, however, it pays itself back tenfold. Think about it, your company technically has a moving billboard and if it is executed correctly the phones will start ringing off the hook!

web design.

Whether it is a single-page website or a thirty-page website, your business needs one in today’s world. The design side of a website is crucial as it is normally the first thing prospective customers will see. A website should portray everything your business has to offer. We specialize in simplicity at ninety two. We like to get the point across quickly so that your business is able to turn leads into revenue fast! Simple or elaborate, do not hesitate to reach out for a free consultation on your next project!

Back To Work

let’s talk about you.

Get Started

Brand Design

woodlawn

distilling.

logo design & branding.

label design.

use cases.

process.

let’s talk about you.

talent

acquisition

partners.

logo design & branding.

use cases.

process.

let’s talk about you.

tabletop

by

maneesh.

logo design & branding.

logo exploration.

logo design.

secondary logos.

social media branding.

final social media layout.

illustration design.

let’s talk about you.

peachy

pc.

logo design & branding.

use cases.

let’s talk about you.

no

limitz.

logo design & branding.

logo.

before.

before.

after.

branding.

color.

use cases.

let’s talk about you.

new

volt

solutions.

logo design & branding.

illustrations.

use cases.

let’s talk about you.

naz

finance.

logo design & branding.

logo.

color.

use cases.

process.

let’s talk about you.

fts.

logo design & branding.

primary.

secondary.

use cases.

let’s talk about you.

fka

lighting.

logo design & branding.

logo exploration.

logo design.

logo completion.

use cases.

let’s talk about you.

broccolo

automotive.

logo design, branding & web design.

logo.

clothing design.

vehicle wrap.

web design.

let’s talk about you.

engage with us.