logo design & branding.

Woodlawn Distilling reached out with a need for logo design and branding. we were thrilled to work with a local startup distillery in Rochester, NY. On top of this, they have dogs and we were asked to incorporate these incredible watercolor paintings into the label design on the bottles, how fun?! The process was super fun and challenging as we needed to execute a vision that displayed a lot of texture within the logo design and branding while also keeping it fun and modern. At ninety two, we specialize in the execution of visual identity and we feel we hit the nail directly on the head with this one!

There are a lot of importances within this project, and that can become tricky to implement a lot of that information into a design. We worked through some options that made sure these elements came through strongly. The barn in the logo design for instance was really important as this was the barn where the business started. A great nod to that and we feel the execution is flawless!

Also, those wonderful dog watercolor paintings implemented into the branding and label design were a huge tie into the distillery pups! The execution on these was simply like no other, bringing the brand through on multiple bottles as well as some beautiful ingredient illustrations can be a challenge in itself–we feel these designs came through super strong, and Woodlawn couldn’t have been happier with them!