***Case Study Master ***COPY
paycom.
experiential design.
paycom.
“I Want” Speakeasy
Paycom reached out to us to design a speakeasy themed event for their newest HR technology product, IWant. IWant is a voice and touch activated AI assistant that can help employers navigate schedules, requests, employee information, and more. The plan was to create an experience centered around the idea that the key/secret password was knowing what you want. Since this event was for an AI product, Paycom wanted AI to be utilized in design elements. This challenge was met head on by our designers, resulting in beautiful final work.
Scope
- Logo Design & Branding
- Illustrated Spirit Label Design
- Color Palette
- Promotional Merchandise
Credits
ninety two: Strategy, Design, Production
Gino Broccolo: CEO & Graphic Designer
Natalie White: Graphic Designer
Project Duration: May-June 2023
your goals.
Paycom desired over 30 branded “IWant” prints to decorate the bar. A 3D entryway was created for guests to enter the event and vinyl table wraps to match the theme of the interior. The purpose of this event was to create an exciting branded experience for guests and inform them of their new product.
our visions.
Our client valued the creativity and out-of-the-box thinking our team offered. With their permission, we took creative liberties with what we could wrap, install, print, and achieve within the venue space. Predominately, they let us play with their logo, leading to the creation of the key icon.
fantastic results.
Table wraps, branded art prints, event signage, cocktail menu design, table card designs, and more were all delivered to Paycom. Utilizing our designs, this event went off without a hitch. Throughout this project, our team maintained Paycom’s brand consistency and coordinated with the playfulness of the event.
logo.
This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.
color palette.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
typography.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
visual language.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
direction.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
guidelines.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
use cases.
process.
This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.
pre-print process.
This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.
color palette.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
production artwork.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
print process.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
prep.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
installation.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
use cases.
wireframes.
This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.
ui/ux.
This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.
color palette.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
designs.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
development.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
build.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
use cases.
years of experience
Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.
years of experience
Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.
years of experience
Yes, three of those years include crayons and colored pencils. Design is in our blood, bones and everything else that flows through us.