birddogs new
birddogs.
apparel
company
rebrand.
birddogs
apparel.
Birddogs is a men’s apparel line specializing in shorts and pants with built-in underwear. Ranging from the lounge and fitness realm to the business casual space, these pants are extremely versatile. The brand itself emits high energy and adventure. In 2021, Birddogs was looking to revitalize and modernize their brand. As an clothing company in an already saturated market, updating the company’s identity was essential to reflect their product’s versatility and appeal. Since Birddogs was looking to partner with an agency that excelled in strategy and modernization, ninety two was the perfect fit.
Scope
- Logo Design & Branding
Credit
ninety two : Strategy, Design,
Production
Gino Broccolo : CEO & Graphic Designer
Project Duration : May 2021
your goals.
- a modern, sleek logo
- a brand revamp that resonated with existing and new customers
our visions.
- a deep dive into the brand’s market position and unique selling points
fantastic results.
- a revitalized and modernized logo
- a fun and playful typeface
- a bold and versatile color palette
- increased brand engagement
IDENTITY.
logo.
Maintaining brand recognition while updating the visual identity requires a delicate balance. For Birddogs, it was crucial for us to retain elements that loyal customers associate with the brand. This practice ensured a seamless transition. The refreshed logo and branding materials resonated well with their target audience, leading to enhanced brand loyalty and recognition.
color & typography.
Colors evoke emotions and associations. The updated color scheme for Birddogs was chosen to reflect energy, confidence, and versatility, aligning with the brand’s core attributes. For typography, a clean, sans-serif typeface was selected to exude modernity and approachability.
