logo design & branding.

Birddogs is a men’s apparel line specializing in shorts and pants with built-in underwear. Ranging from the lounge and fitness space to the business aesthetic space these shorts and pants are extremely versatile. Birddogs chose ninety two to update their wordmark and brand identity–we were the right fit for them as they were looking to execute on a modern updated approach.

Being in such a saturated market of menswear product lines, it can be easy to get lost in the shuffle. However, with such an incredible product–tried, tested, and endorsed by the ninety two team itself–and a well-executed brand identity we have come up with a logo design and brand that sticks out amongst the rest.

Check it out live here!

In the competitive landscape of men’s apparel, establishing a distinctive brand identity is crucial. Birddogs, known for their innovative shorts and pants with built-in underwear, recognized this necessity. To enhance their market presence, they collaborated with ninety two to revitalize their logo and branding.

The Importance of Effective Logo Design in Branding

A logo serves as the visual cornerstone of a brand, encapsulating its values and mission. For Birddogs, updating their logo was essential to reflect their product’s versatility and appeal. A well-crafted logo not only attracts the target audience but also differentiates the brand in a crowded market.

The Rebranding Process: From Concept to Execution

The rebranding journey began with an in-depth analysis of Birddogs’ market position and target demographic. Understanding the brand’s unique selling points guided the design process. The goal was to create a modern, sleek logo that resonated with both existing customers and potential new audiences.

Design Elements and Their Significance

• Typography: The choice of font plays a pivotal role in conveying the brand’s personality. For Birddogs, a clean, sans-serif typeface was selected to exude modernity and approachability.
• Color Palette: Colors evoke emotions and associations. The updated color scheme for Birddogs was chosen to reflect energy, confidence, and versatility, aligning with the brand’s core attributes.
• Iconography: Incorporating subtle design elements that hint at the product’s unique features can enhance brand recall. For instance, integrating motifs that suggest comfort and functionality can be effective.

Challenges in Rebranding

Rebranding an established product line comes with its set of challenges. Maintaining brand recognition while updating the visual identity requires a delicate balance. For Birddogs, it was crucial to retain elements that loyal customers associated with the brand, ensuring a seamless transition.

The Impact of Rebranding on Market Position

Post-rebranding, Birddogs experienced a notable increase in brand engagement. The refreshed logo and branding materials resonated well with the target audience, leading to enhanced brand loyalty and recognition. This case underscores the significance of thoughtful logo creation and branding in influencing consumer perception.

Best Practices in Logo Creation and Branding

Drawing from the Birddogs experience, several best practices emerge:

1. Simplicity: A straightforward, uncluttered design ensures the logo is easily recognizable and memorable.
2. Versatility: The logo should be adaptable across various mediums and sizes, maintaining its integrity in different applications.
3. Relevance: Design elements must align with the brand’s identity and appeal to the target audience.
4. Timelessness: While it’s essential to stay contemporary, the logo should have enduring appeal, avoiding overly trendy elements that may quickly become outdated.

Conclusion

The collaboration between Birddogs and ninety two exemplifies the transformative power of strategic logo creation and branding. A well-executed rebranding effort can rejuvenate a brand’s image, foster deeper connections with the audience, and solidify its position in the market.