logo design.

About Audacy x MLB The Run Podcast

Audacy is a communications radio and podcasting company. They reached out with a need for a podcast cover logo in partnership with Major League Baseball. The first season of the podcast is dedicated to the cubs curse-breaking 2016 world series win! Although the first season is based solely on the Chicago Cubs, the podcast is for baseball fans of any sort. They wanted to create a logo design that would encompass both. Take a look at the case study to see all of the iterations we built for the podcast logo design and cover!

See it live here!

The Role of Logo Design in Sports & Media Branding

A well-crafted logo serves as the face of a brand, encapsulating its essence in a single visual representation. For The Run Podcast, the logo needed to blend the excitement of baseball with the modern, high-energy appeal of digital media. A dynamic and instantly recognizable design enhances audience engagement and reinforces the podcast’s position as a go-to source for baseball storytelling.

The Logo Design Process for Audacy x MLB The Run Podcast

Designing a logo for a sports-driven podcast required a strategic and creative approach:

• Brand Research: Understanding MLB’s legacy, Audacy’s digital presence, and the podcast’s target audience.
• Concept Development: Crafting initial design ideas that balance baseball’s rich history with modern podcast aesthetics.
• Refinement & Adjustments: Iterating on designs to ensure clarity, adaptability, and maximum impact across digital platforms.
• Finalization & Implementation: Delivering a polished logo optimized for streaming services, social media, and promotional materials.

Key Elements of The Run Podcast Logo Design

• Symbolism: Incorporates baseball-themed elements to instantly connect with fans.
• Typography: A bold, modern typeface to convey energy and authority.
• Color Palette: A dynamic mix of MLB’s signature hues with sleek, contemporary accents.

Applications of the Logo & Brand Identity

A podcast’s logo must be versatile and impactful across various digital and promotional touchpoints. The Run Podcast logo was designed for effective use in:

• Streaming Platforms: Apple Podcasts, Spotify, and other digital audio services.
• Social Media Branding: Instagram, Twitter, and promotional graphics.
• Podcast Cover Art: Featured prominently on mobile and desktop players.
• Marketing & Merchandise: Ads, banners, and branded apparel.

Strengthening The Run Podcast’s Brand Recognition

A strong, memorable logo enhances brand recognition and ensures consistency across all marketing efforts. The Run Podcast’s identity captures the excitement of baseball and the immersive storytelling experience that defines the show.

Conclusion

Through a bold and carefully crafted logo, The Run Podcast cements its place as a premier baseball podcast. The refreshed brand identity ensures lasting audience engagement while strengthening its presence in the sports media landscape.

Get in Touch

Looking to create a compelling logo that elevates your brand? Our expert designers specialize in crafting impactful visual identities. Contact us today to bring your vision to life!