fts. new
fts.
staffing company rebrand.
FTS
staffing and recruitment.
FTS is a staffing and recruiting company driven by innovation and efficiency. With a focus on precision, reliability, and forward-thinking strategies, FTS required a brand that would reflect its expertise and leadership in its field. A well-designed logo plays a crucial role in reinforcing authority and setting the company apart from competitors. Currently, ninety two supplies FTS with full scope branding, supporting internal and external efforts.
Scope
- Logo Design & Branding
Credit
ninety two : Strategy, Design,
Production
Gino Broccolo : CEO & Graphic Designer
Project Duration : May 2021
your goals.
- a logo that balances professionalism and innovation
- a brand identity that reflects FTS’s commitment to precision and progress
- easy-to-use brand assets
our visions.
- a logo that symbolizes precision, growth, and forward movement
- a clean and modern typeface
- a sleek and sophisticated color palette
fantastic results.
- an updated FTS brand that is representative of the company’s visions
- business card design
- presentation assets
- internal documents layout
- acrylic wall signage
IDENTITY.
logo.
For FTS, the updated logo needed to balance professionalism with innovation, conveying a sense of trust and expertise. The final design integrates elements that reflect precision, growth, and forward movement. A refined and strategic design enhances brand recognition, communicates professionalism, and builds trust among clients and partners.
color & typography.
Colors evoke emotions and associations. The updated color scheme for Birddogs was chosen to reflect energy, confidence, and versatility, aligning with the brand’s core attributes. For typography, a clean, sans-serif typeface was selected to exude modernity and approachability.
ONGOING BRANDING STRATEGY
When you deliver excellence, past clients will always return. This case study is the perfect example. After developing simple and elegant branding for Grist, our team had the opportunity to develop a logo for their new speakeasy.
FTS culture deck.
Colors evoke emotions and associations. The updated color scheme for Birddogs was chosen to reflect energy, confidence, and versatility, aligning with the brand’s core attributes. For typography, a clean, sans-serif typeface was selected to exude modernity and approachability.