paycom new
Paycom.
staffing company rebrand.
Anheuser-Busch
staffing and recruitment.
Anheuser-Busch InBev, the largest beer brand in the world, reached out to us with a need for logo design and branding for their internal finance and recruiting departments. NAZ Finance is dedicated to providing expert financial guidance, investment strategies, and risk management solutions. One of the key elements in establishing this identity was the development of a strong and recognizable logo. TAP or Talent Acquisition Partners is A-B InBev’s internal placement department. As they have been growing, they felt it was the appropriate time to introduce a new and fresh logo design along with branding.
Scope
- Logo Design & Branding
Credit
ninety two : Strategy, Design,
Production
Gino Broccolo: CEO & Graphic Designer
Project Duration : November 2025
your goals.
- two logos that relate NAZ Finance and TAP to Anheuser-Busch, while creating distinct identities
our visions.
- a NAZ logo that symbolizes financial security and strategic growth
- a TAP logo that plays on the pun of the acronym
- a professional and modern typeface
fantastic results.
-
two strong visual identities for NAZ Finance and TAP
-
brand consistency that makes a last impression on consumers
FACTIS.
+
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branding assets.
This key was designed using the Paycom logo and a dash of genius. All elements designed for this project utilized Paycom branding assets such as shapes, colors, and icons.
color palette.
This color palette maintains consistency with Paycom brand colors while also introducing a few new shades that elevated the theme and went well with the venue space.
speakeasy prints.
This playful imagery was created to align with the event theme and art deco patterns that evoked a vintage feel. Many prints were made using AI and modified by hand to round out the imperfections that come with generated imagery.
