12 MLB 2026
major league baseball.
mlb logo & branding design.
Major League Baseball
professional sports.
Major League Baseball (MLB) is one of the most recognized professional sports organizations in the world. With a rich history dating back over a century, MLB represents America’s pastime, bringing together teams, players, and fans through a shared passion for the sport. As part of a brand evolution, a refreshed logo was designed to honor tradition while embracing modern aesthetics and versatility.
Scope
Logo Design and Branding
Credit
ninety two: Strategy, Design, and Production
Gino Broccolo: CEO and Graphic Designer
Project Duration: May 2021
your goals.
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our visions.
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fantastic results.
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IDENTITY.
logo exploration.
logo.
A sports league’s logo is more than just a symbol; it’s an iconic representation of the league’s legacy, spirit, and vision. For MLB, the logo had to maintain its historical significance while adapting to modern branding needs. A successful logo reinforces team pride, fan engagement, and brand recognition on a global scale.
final logo design.
new york yankees.
boston red sox.
