10 Anheuser Busch 2026
anheuser busch.
internal rebrand.
Anheuser-Busch
brewing company.
Anheuser-Busch InBev, the largest beer brand in the world, reached out to us with a need for logo design and branding for their internal finance and recruiting departments. NAZ Finance is dedicated to providing expert financial guidance, investment strategies, and risk management solutions. One of the key elements in establishing this identity was the development of a strong and recognizable logo. TAP or Talent Acquisition Partners is A-B InBev’s internal placement department. As they have been growing, they felt it was the appropriate time to introduce a new and fresh logo design along with branding.
Scope
Logo Design & Branding
Credit
ninety two: Strategy, Design, & Production
Gino Broccolo: CEO & Graphic Designer
Project Duration: Summer 2021 & 2022
your goals.
Two logos that related NAZ Finance and TAP to Anheuser-Busch, while creating distinct identities for the programs.
our visions.
A NAZ logo that symbolized financial security and strategic growth.
A TAP logo that played on the pun of the acronym.
A professional and modern typeface for each brand.
fantastic results.
Two strong visual identities for NAZ Finance and TAP.
Brand consistency that made a lasting impression on consumers.
IDENTITY.
logo.
The final logo includes elements that reflect financial security and strategic growth. With abstract symbols representing upward movement and stability, the NAZ logo conveys core values and establishes credibility within the industry.
color palette.
The chosen deep colors convey confidence and sophistication, essential traits for a financial services provider.
PROCESS.
TALENT ACQUISITION PARTNERS.
logo.
The final logo incorporates imagery and fonts that relate to the Anheuser brand while also involving the the pun in the acronym TAP. Using this concept, we creatively executed logo options that displayed, or at the very least represented, a beer tap handle.
color palette.
The chosen colors are similar to that of NAZ Finance and Anheuser-Busch, keeping the overall color palette similar. Again, these colors emulate confidence and sophistication.
