In the digital marketing era of today it is crucial to keep up with the trends. If you don’t it could be hurting your business. We have seen video take over the internet in the past couple years–heavily attacking the video market has never been more crucial. With platforms increasing the push of video content it’s important to keep up with the times and be sure you are capitalizing on this sort of engagement.
With the rise of TikTok back in 2020 a snowball effect began to take place. Video content was and still is more than taking over the internet. Your brand needs to implement video into its repertoire now. The social channels are now prioritizing video over static content. We highly advise taking to this trend as it could be the defining moment in your digital marketing for any business. We also specialize in digital marketing at ninety two. We are your go-to digital marketing and social media marketing experts in Rochester, New York. We can handle all of your digital marketing needs from social media management to social media consulting and everything in between. Sometimes it is easy to grab content and post it to your own social channels but the task of putting it together can be extremely daunting. Or sometimes you may feel you could handle the process but don’t know where to start or how to execute. Luckily, we can help in both situations! At ninety two we build out your social media or digital marketing strategy and help you execute on that brand strategy. We can put this in place and show you how to run the back end of your accounts or we can fully take it over.
We were placed on the Design Rush Top Video Production Companies. We help strategically generate content so you don’t have to. Some ways we support businesses’ video efforts can be coming in and shooting content, editing in post, producing, and building out organic posts. Or we can come in, strategize, and consult with your team on capturing video and placing it together for social media content. This essentially comes down to the marketing budget, and we can work with you in a way that works best for you and your company. Along with this we focus on brand recognition–this is extremely important as you want to keep brand consistency even within video. This is executed through many ways from shooting the video in a certain style to cutting the video to a specific style of music. Branding within a company is increasingly important as we have seen increased return on investment solely linked to brand consistency.
In an article written by HubSpot they found that the most common social media platforms to watch video on were YouTube [35%], Facebook [25%], TikTok [19%], Instagram [8%], Other [13%]. This study also showed that 1 in 5 people primarily use TikTok, which is surprising but leads us to believe that it is here to stay and capitalizing on this platform with video content could be crucial in your marketing strategy. Another important piece to this is what top performing video types are best for increased social media engagement. The study found that the top format marketers leverage on social medias is video:
“In this study, we found the top format marketers leverage on social media is video content: short-form video [54%] and live videos/streaming [47%]. Additionally, this format is known to be the most effective as well, as 85% of respondents said short-form videos, and 70% said live videos/streaming are most effective.”
At ninety two we highly encourage video content and we as creatives love supporting companies in their social media efforts. We would love to be your go-to social media agency in Rochester, New York. Please feel free to reach out today with all of your social media and digital marketing needs. We are more than happy to set up a free consultation for any and all branding needs!