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Building Your Brand-The Importance of Branding in the Construction Industry- NinetyTwo Blog - Featured IMG

Building Your Brand: The Importance of Branding in the Construction Industry

The construction industry is a highly competitive field, and a strong brand can be the difference between a successful business and one that struggles to gain traction. Branding helps to establish trust with customers, differentiate your business from competitors, and create a sense of professionalism and reliability. In this blog post, we’ll explore the role of branding in the construction industry and how it can help your business to succeed.

Building Your Brand: The Importance of Branding in the Construction Industry

First, branding helps to establish trust with customers. When customers see a consistent and professional brand across all of your marketing materials, they know what to expect when they work with your business. This consistency helps to build a sense of reliability, which is crucial in the construction industry. Customers want to know that they can trust the quality of your work and that you’ll complete projects on time and within budget.

Branding also helps to differentiate your business from competitors. In the construction industry, there are often many businesses offering similar services, and a strong brand can help to set you apart. A unique and memorable brand can make it easier for customers to remember your business and choose you over the competition.

Building Your Brand: The Importance of Branding in the Construction Industry

Additionally, branding helps to create a sense of professionalism and expertise. In the construction industry, customers are often looking for a business that is professional and well-run, and a consistent and polished brand can help to convey this message. A professional brand can also help to establish your business as a leader in the industry and convey a sense of authority and trustworthiness.

Another important aspect of branding in the construction industry is creating a sense of unity across all of your products and services. This is particularly important in the construction industry, where customers may be looking for a specific product or service. Consistency in branding helps to tie everything together, making it clear to customers that all of your products and services are part of the same business.

To achieve consistency in branding, it’s essential to have a well-defined brand strategy. This includes things like a consistent visual identity (logo, color scheme, typography, imagery), a consistent tone of voice, and a consistent message. All of these elements should work together to create a cohesive brand that is easily recognizable and memorable.

It’s also important to have a strong online presence. Having a professional website and active social media accounts can help to establish your brand online and make it easier for customers to find and learn more about your business. Additionally, having a strong online presence can help to establish your business as a leader in the industry and create a sense of trust and authority.

Finally, it’s important to be consistent in all aspects of your branding, including how you interact with customers, how you present your business, and how you communicate your brand message. A consistent and professional image will help to build trust with customers and establish your business as a leader in the industry.

Building Your Brand: The Importance of Branding in the Construction Industry

In conclusion, branding is essential to building a successful business in the construction industry. Branding helps to establish trust with customers, differentiate your business from competitors, create a sense of professionalism and expertise, and create a sense of unity across products and services. By having a well-defined brand strategy, a strong online presence and staying consistent in all aspects of your branding, you can help your business to succeed in the construction industry.

Savor Success-The Importance of Consistency in Food and Beverage Branding - NinetyTwo Blog - Featured IMG

Savor Success: The Importance of Consistency in Food and Beverage Branding

When it comes to building a successful brand in the food and beverage industry, consistency is key. Consistency in your branding helps to establish trust with your customers, and it can be the difference between a successful business and one that struggles to gain traction.

In this blog post, we’ll explore the importance of consistency in food and beverage branding and how it can help your business to succeed.

Savor Success: The Importance of Consistency in Food and Beverage Branding

First, consistency helps to establish trust with your customers. When customers see the same branding and messaging across all of your marketing materials, they know what to expect when they visit your establishment or purchase your products. This consistency helps to build a sense of reliability, which can be crucial in the food and beverage industry. Customers want to know that they can trust the quality and taste of your products, and consistency in your branding can help to communicate this trustworthiness.

Consistency also helps to create a memorable brand. When customers see the same branding and messaging repeatedly, it becomes ingrained in their minds, making it easier for them to remember your business. In the food and beverage industry, where there is often a lot of competition, having a memorable brand can be the key to standing out and attracting new customers.

Consistency in branding also helps to create a sense of professional and polished business. This is particularly important in the food and beverage industry, where customers are often looking for a high-quality experience. When your branding is consistent across all of your marketing materials, it helps to convey the message that your business is professional, well-run, and that you take your business seriously.

Savor Success: The Importance of Consistency in Food and Beverage Branding

Additionally, consistency in branding helps to create a sense of unity across all of your products and services. This is particularly important in the food and beverage industry, where customers may be looking for a specific product or service. Consistency in branding helps to tie everything together, making it clear to customers that all of your products and services are part of the same business.

Consistency in branding also helps to create a sense of community. When customers see the same branding and messaging across all of your marketing materials, it helps to create a sense of shared identity and belonging. This sense of community can be particularly important in the food and beverage industry, where customers may be looking for a sense of connection with a particular business or brand.

However, consistency in branding doesn’t mean that you shouldn’t evolve and adapt to the market. It’s essential to keep an eye on the trends and customer preferences and make adjustments accordingly. For example, if you notice that your customers are looking for more vegan or gluten-free options, it would be wise to incorporate those options into your menu and branding materials to reflect the change.

To achieve consistency in branding, it’s essential to have a well-defined brand strategy. This includes things like a consistent visual identity (logo, color scheme, typography, imagery), a consistent tone of voice, and a consistent message. All of these elements should work together to create a cohesive brand that is easily recognizable and memorable.

Savor Success: The Importance of Consistency in Food and Beverage Branding

In conclusion, consistency is key to building a successful brand in the food and beverage industry. Consistency in branding helps to establish trust with customers, create a memorable brand, convey a sense of professionalism, create unity across products and services, and create a sense of community. However, it’s important to keep an eye on market trends and adapt your branding accordingly. By having a well-defined brand strategy and staying consistent, you can help your business to succeed in the food and beverage industry.

Drive Your Automotive Business to Success-Building a Strong Brand-NinetyTwo Blog- Featured IMG

Building a Strong Brand Through Rochester Website Design 

The automotive industry is one of the most competitive industries out there, and building a strong brand is essential for any business looking to succeed in this field. A strong brand can help to attract new customers, retain existing ones, and ultimately grow your business.

Building a Strong Brand Through Rochester Website Design 

In this blog post, we will explore the steps you can take to build a strong brand for your automotive business.

First and foremost, it’s essential to understand what branding is and what it can do for your business. At its core, branding is about creating a visual and emotional connection with your target audience. It’s about communicating what your business stands for and what makes it unique. A strong brand can help to differentiate your business from others in the industry by highlighting your unique value proposition and what sets you apart from your competitors.

One of the key ways to build a strong brand for your automotive business is by creating a consistent visual identity. This includes things like your logo, color scheme, typography, and imagery. These elements should all work together to create a cohesive visual identity that is easily recognizable and memorable. Your visual identity should be consistent across all of your marketing materials, including your website, business cards, and social media accounts.

Building a Strong Brand Through Rochester Website Design 

Next, it is important to establish a strong online presence. Your website should be user-friendly, easy to navigate, and provide detailed information about your services and products. Having a well-designed website can help to establish your business as professional and trustworthy. Social media accounts should be used to share news, updates, and images of your work, and to engage with your audience.

Another key aspect of building a strong brand for your automotive business is by providing excellent customer service. This includes things like being responsive to customer needs, providing regular updates on the progress of their vehicle, and going above and beyond to ensure customer satisfaction. Building strong relationships with your customers can help to build trust and credibility, which is essential in the automotive industry.

Creating a strong brand also involves developing unique and compelling messaging. Your messaging should communicate the unique value that your business offers and how it can benefit the customer. Great messaging can help you to stand out from the competition, and it can be the key to attracting new customers and retaining existing ones.

Another important aspect of building a strong brand is to stay on top of industry trends and developments. Keeping up with the latest trends in the automotive industry can help you to identify new opportunities and stay ahead of the competition. Additionally, you should invest in professional photography to showcase your products and services, it will give your brand a professional look and it will help you to stand out from the competition.

Building a Strong Brand Through Rochester Website Design 

Lastly, it is important to measure and analyze the results of your branding efforts. This includes things like tracking website traffic, monitoring social media engagement, and analyzing customer feedback. Use this data to refine and improve your branding strategy over time.

In conclusion, building a strong brand for your automotive business is essential for success in this highly competitive industry. By focusing on creating a consistent visual identity, establishing a strong online presence, providing excellent customer service, developing unique and compelling messaging, staying on top of industry trends, and measuring and analyzing the results of your branding efforts, you can create a brand that is memorable, trustworthy, and effective at growing your business. If you are looking to drive your automotive business to success, work with one of the best ad agencies in Rochester, NY. We offer Rochester website design, branding, and more. Contact us today – we look forward to working with you! 

The Top Performing Video Types For Increased Social Media Engagement Blog Featured Image - Ninety Two

The Top Performing Video Types For Increased Social Media Engagement

In the digital marketing era of today it is crucial to keep up with the trends. If you don’t it could be hurting your business. We have seen video take over the internet in the past couple years–heavily attacking the video market has never been more crucial. With platforms increasing the push of video content it’s important to keep up with the times and be sure you are capitalizing on this sort of engagement.

With the rise of TikTok back in 2020 a snowball effect began to take place. Video content was and still is more than taking over the internet. Your brand needs to implement video into its repertoire now. The social channels are now prioritizing video over static content. We highly advise taking to this trend as it could be the defining moment in your digital marketing for any business. We also specialize in digital marketing at ninety two. We are your go-to digital marketing and social media marketing experts in Rochester, New York. We can handle all of your digital marketing needs from social media management to social media consulting and everything in between. Sometimes it is easy to grab content and post it to your own social channels but the task of putting it together can be extremely daunting. Or sometimes you may feel you could handle the process but don’t know where to start or how to execute. Luckily, we can help in both situations! At ninety two we build out your social media or digital marketing strategy and help you execute on that brand strategy. We can put this in place and show you how to run the back end of your accounts or we can fully take it over.

We were placed on the Design Rush Top Video Production Companies. We help strategically generate content so you don’t have to. Some ways we support businesses’ video efforts can be coming in and shooting content, editing in post, producing, and building out organic posts. Or we can come in, strategize, and consult with your team on capturing video and placing it together for social media content. This essentially comes down to the marketing budget, and we can work with you in a way that works best for you and your company. Along with this we focus on brand recognition–this is extremely important as you want to keep brand consistency even within video. This is executed through many ways from shooting the video in a certain style to cutting the video to a specific style of music. Branding within a company is increasingly important as we have seen increased return on investment solely linked to brand consistency.

In an article written by HubSpot they found that the most common social media platforms to watch video on were YouTube [35%], Facebook [25%], TikTok [19%], Instagram [8%], Other [13%]. This study also showed that 1 in 5 people primarily use TikTok, which is surprising but leads us to believe that it is here to stay and capitalizing on this platform with video content could be crucial in your marketing strategy. Another important piece to this is what top performing video types are best for increased social media engagement. The study found that the top format marketers leverage on social medias is video:

“In this study, we found the top format marketers leverage on social media is video content: short-form video [54%] and live videos/streaming [47%]. Additionally, this format is known to be the most effective as well, as 85% of respondents said short-form videos, and 70% said live videos/streaming are most effective.”

At ninety two we highly encourage video content and we as creatives love supporting companies in their social media efforts. We would love to be your go-to social media agency in Rochester, New York. Please feel free to reach out today with all of your social media and digital marketing needs. We are more than happy to set up a free consultation for any and all branding needs!

Why Branding Should Be One Of Your Top Best Practices Blog Featured Image - Ninety Two

Tips for Marketing in Rochester, NY: The Importance of Branding

By Chelsea Lamb

A decade ago, branding was defined by a name, slogan or sign, or symbol that helped to distinguish one company, product, or service from the rest. Today, branding is more complicated and even more critical because it can influence your brand’s perception in the minds of your target audience; hence, why you should make every effort to ensure that the impression you create through it is an excellent one.

Visit ninety two for all the expertise you need to help you achieve your branding goals and more.

What is Branding?

Your target audience should choose you over your competition when branding. Furthermore, they should also see you as the only provider of a solution to their problem. Therefore, at its core, branding is problem-solving at its best. Good branding will communicate your message clearly, inspire your audience to take action, boost customer loyalty, and create an emotional connection to your product or service.

Branding and Understanding Your Customer

Understanding your prospects and customers is key to branding success. This can be achieved by integrating your brand strategy across your company at all contact points. Essentially, identifying your target audience is done through four key areas, which include demographic, psychographic, geographic, and behavioral data analytics. Breaking it down further is about identifying those essential details that help you create a buyer persona. These details can include what income bracket they fall into, where they live, what industry they are likely to work in, what age group they fall into etc.

Once you have identified your target audience and have created a marketing strategy tailored to their unique requirements, your brand will become more familiar to customers and clients as they begin to identify with your brand. Furthermore, they tend to feel a connection emotionally if your branding strategy is designed in such a way that they feel you are reaching out to them personally.

Measuring the Success of Your Branding Efforts

Your brand is your promise to your customer that backs up your claim that your business does what it says it does, which is why it is vital to research, define, and build your brand to align with your business’s objectives. Additionally, branding has to be present at the point of purchase and throughout the customer journey. Three of the most important questions to ask yourself in the branding process include:

Was the product/service able to perform as expected? Did the quality live up to expectations? Was the customer experience positive in all aspects?

Branding Goes Beyond Creating Loyal Customers

What’s more, when done well, branding creates consistency and prompts customers to become loyal longstanding customers because they can rely on and expect a certain level of service. Branding also goes a long way in creating dedicated employees because it gives its employees something to believe in and rally behind. It makes employees feel more connected to the company’s purpose.

Branding projects you can do yourself and what you can outsource Because branding does touch every aspect of your marketing strategy, there are projects that you could probably tend to yourself, and then there are others that are probably best left to the professionals. Perhaps your strengths lie in social media marketing or email marketing, which you can oversee yourself. But suppose you’re not as technically skilled in web design or content creation. In that case, you can leave it to more experienced professionals such as a web designer or copywriter, for instance.

Suppose your branding efforts don’t end up working the way you envisioned. You can readjust your marketing and branding strategy because it is often live and adaptable to change to accurately reflect your end objectives, whether it be to remain memorable in the minds of your customers or stand out from your competitors.

Work | Ninety Two

Here you will find a collection of our past and ongoing works. our case studies consist of logo design, branding, web design, and graphic design projects in rochester, ny. please feel free to explore around and reach out with any questions! For digital marketing in Rochester, NY, reach out to our team at ninety two today. We look forward to working with you!  

How to Come Out of the Pandemic as a Successful Business Owner Blog Featured Image - Ninety Two

How to Come Out of the Pandemic as a Successful Business Owner

By Chelsea Lamb

According to analysis, the labor market is expected to see a slow and uncertain recovery of income and working time that was lost due to the global pandemic in 2021. This indeterminate rebound has prompted many people to abandon traditional jobs in favor of starting their own businesses. If you are one of them, these five tips can help you succeed.

1. choose the right business

Many people who are starting a new company focus on business ideas that they think have the most potential to generate profits. While making money is important, it is also important to select a field that fits your personality, experience, education, and goals. If you enjoyed the type of work you used to do but don’t want to work for someone else, consider starting a business in the industry you worked in. If there is a cause that you are particularly passionate about, look for ways you could help that cause, perhaps by establishing a nonprofit. If there is something you’ve always wanted to do but never had the time for when you were working for someone else, think about building your business around that.

2. build a website

Whether you intend to operate your business online, from home, or in a brick-and-mortar location, you need a website. Customers expect to be able to look up a business they are interested in online to find information, such as products and services offered, discounts, hours of operation, contact information, and directions. Without a website, you could be missing out on potential customers. Software exists that makes it easy for non-technically savvy people to design, publish and edit their own websites. However, it may be beneficial to hire a professional design service like ninety two to create an eye-catching, informative, and user-friendly site.

3. use an online payroll system

Payroll is one of the most important and complex administrative functions of any business. You can make this process easier by using an online payroll platform that features automatic payroll scheduling, calculates and files your taxes, and allows you to make same-day direct deposits. Choose a service that offers a mobile app for iOS and Android devices so that you can monitor and manage your payroll functions from your phone while you are at home or traveling. Find out more on how to process pay from a mobile phone.

4. know your target audience

Your business is unlikely to be successful if you are the only person who is excited about it. Before you start spending money, make sure there are enough people who are interested in purchasing your products or services to generate a profit. You can determine this information by doing industry research and soliciting feedback from people in your target market.

5. determine where you will obtain funding

The market uncertainty created by the pandemic may result in lenders being less willing to take a chance on a new business. You may need to seek alternative funding, such as bootstrapping, crowdfunding or grants.

The global pandemic has created financial challenges for many people. However, it has also given people a chance to take stock of their goals and pursue an alternative career path. If you are ready to leave the working world behind and strike out on your own, these five strategies are a good place to start. And when you’re ready to pursue online success for your business, reach out to ninety two to see how an excellent design can help!

Ninety Two Creative Ranked Top Branding Agencies in New York Blog Featured Image - Ninety Two

Ninety Two Creative Ranked Top Branding Agencies in New York

ninety two creative has been recognized among the 10 best Branding Agencies In New York in March 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise.

After evaluating and analyzing ninety two creative’s performances with some of the most prominent brands in the US, the online platform gave ninety two creative a top position among the top branding agencies in New York.

ninety two creative was founded in 2019 by Gino Broccolo, a former Major League Baseball graphic designer. ninety two creative has worked with some of the most prominent household names in the industry, thanks to the work and connections of the company. In 2020 with the global recession caused by the Covid-19 pandemic, the company held strong. Utilizing this time ninety two set out to help businesses–new and current–in need of branding and digital marketing.

DesignRush evaluates thousands of agencies and is committed to helping brands find the best solutions for their needs. The platform has a listing that allows users to search partners based on clients, portfolios, reviews, pricing structure, and testimonials. This recognition to ninety two creative is one of many that distinguishes the agency and claims it’s excellence.

Top Branding Agencies in New York: Leading the Way in Brand Success

New York is a global center for creativity and innovation, and this is especially true in the field of branding. The city is home to some of the top branding agencies in the world, including ninety two Creative, which has been recognized among the top 10% of branding agencies in New York based on client satisfaction and strategic expertise (Clutch.co).

The Importance of Top Branding Agencies

Branding is more than just creating a logo or a tagline; it’s about building a comprehensive brand identity that resonates with your target audience and sets your business apart from the competition. Top branding agencies in New York, like ninety two Creative, excel in this area by developing and implementing strategies that significantly enhance their clients’ market presence.

The recognition of ninety two Creative among the top 10% of branding agencies is a testament to their commitment to delivering results. Their ability to innovate within the branding space and their focus on client satisfaction has positioned them as leaders in the industry. This reputation is built on creativity and a deep understanding of what drives consumer behavior and how to align branding strategies with business goals.

Working with a top branding agency in New York offers a distinct competitive edge for businesses looking to establish or revamp their brand. These agencies bring experience, industry insights, and a proven track record of success, helping businesses create powerful brand identities that drive engagement and loyalty.

Why Work with Top Branding Agencies?

Partnering with a top branding agency can transform how your business is perceived. These agencies don’t just create brands; they build experiences that connect with consumers emotionally, fostering trust and loyalty. This connection is crucial in today’s market, where consumers have more choices than ever and seek brands that align with their values and meet their needs.

Top branding agencies in New York, such as ninety two Creative, stay ahead of the curve by continually adapting to changing market trends and consumer preferences. This agility allows them to create branding strategies that are relevant today and resilient enough to stand the test of time.

If you want to learn more about how top branding agencies in New York can help your business succeed, visit ninety two Creative.

Top Ranked Branding Agency in New York Blog Featued Image - Ninety Two

Top Ranked Branding Agency in New York

ninety two creative has been recognized among the 10 best Branding Agencies In New York in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise.

After evaluating and analyzing ninety two creative’s performances with some of the most prominent brands in the US, the online platform gave ninety two creative a top position among the top branding agencies in New York.

ninety two creative was founded in 2019 by Gino Broccolo, a former Major League Baseball graphic designer. ninety two creative has worked with some of the most prominent household names in the industry, thanks to the work and connections of the company. In 2020 with the global recession caused by the Covid-19 pandemic, the company held strong. Utilizing this time ninety two set out to help businesses–new and current–in need of branding and digital marketing.

DesignRush evaluates thousands of agencies and is committed to helping brands find the best solutions for their needs. The platform has a listing that allows users to search partners based on clients, portfolios, reviews, pricing structure, and testimonials. This recognition to ninety two creative is one of many that distinguishes the agency and claims it’s excellence.

Starting the Logo Design Process Blog Featured Image - Ninety Two

Starting The Logo Design Process

Have you ever tried to build your own logo, or used a cheap online generator? If so, you’ll know that this is difficult because even though it may be cheap, you still don’t get exactly what you are looking for. Not to mention, you get a logo that hundreds of others have also. The logo design itself is not customized or specific to your brand. So what do you do? Many businesses find success in working with a design agency. According to Adobe, companies with a well-designed logo and brand identity are advancing far beyond those that don’t.

“Top companies are leading with design. Others that aren’t willing to invest in design because they think it can’t be measured or tied to ROI will fall behind. Business, as usual, is no longer good enough. Mature industries that have focused on more, better, and faster now need to adjust their thinking to include design as a key-value differentiator.”

Design is important, starting with your logo design and moving into branding, it is crucial that your design assets stand out among the rest. Sticking out in a crowded market is our job as designers, and this is solely what you are paying for. A good brand strategy will last a good amount of time, so as pricing can seem steep, think about it as an investment. Sure, you can go spend $50 on a logo design that works, but you will spend a lot of time worrying about it and a year down the road you will find yourself messing with it. In turn, this messes up your brand recognition. Having this done professionally, however, allows you to focus on the business and your tasks while saving you stress and time. Also, your new logo design and brand identity, if built properly should last at least 5 years. So as we tell all of our clients, the investment pays off over the years. This is one of those situations where you can spend a little here and there and still end up spending the same or spend it upfront and save yourself a lot of stress. There are a few things you should know before you pick a design agency and implement a new logo design, brand identity, or both. This post will tell you what you need to know to make sure you select the right fit which will let you successfully execute your design needs.

If you’re looking for a good logo design agency, the best method is to ensure you end up with a company that lets you express exactly what it is you are looking for in your new logo design. You can start by looking for these things:

  • Make sure the designer lets you provide your input and reference files. If they don’t this is a red flag off the bat. Now, keep in mind that you are paying them to do what they do best, so what you are looking to do will come with some pushback. A good designer will provide reasoning on why they go against anything they do. This should not be a personal preference, rather a design standard with supporting evidence. For example, if you want some funky font, the designer should offer a custom typeface over downloading a font that will bring the quality of design down–even if you are in love with a font. The reason being, that font isn’t going to work well or cater specifically to your brand because it is built to be typed out on a birthday card, or something of the like.
  • Ensure the design agency has a portfolio of design work that aligns with the style you are looking for so you know exactly what you are paying for.
  • Any good design agency should keep you updated along the way and include you in the entire process. Also, if an agency or designer promises you deadlines, they better hit those deadlines or at the very least, let you know if something came up and when they need until to get you revisions, files, etc. This is important because as a business owner you need these assets as soon as possible and the longer you go without them the more time you lose on what could be building brand recognition.

While not necessary, some great bonus features of a great design agency or designer are a good personality or being easy to talk to and work with–you will be working with them for at least a month so while this isn’t exactly necessary, it is important. Answering all emails in full without leaving things out causing you the stress of chasing them down. This might sound funny, but you’d be surprised at the amount that gets run over and left behind. Again, not necessary and could be explained but this can also be a red flag of them not paying attention to detail. Lastly, this process should be fun and exciting. Work with someone who gets you riled up–in a good way!–you are not only paying for a service but an experience as well.

Now that you know all there is to know about custom logo design you’re ready to get out there and get to work without worrying about not having the knowledge. Remember how important good design is and what it can do to your profit margin. Having a plan of action when mapping out your brand strategy and using design is a smart way to set yourself up for success. Also, be sure not to receive a zip file without the agency or designer letting you know how to use the files. At ninety two we pride ourselves in being the best logo design company in Rochester, NY. Designers are a dime a dozen, so remember to choose wisely. We are always here to help, please feel free to reach out even if it is just to say hello! For all of your logo design, branding, website design, and graphic design needs please contact us!

 

Level Up With Content Marketing Blog Featured Image - Ninety Two

Level Up With Content Marketing

The world of marketing is constantly changing. Keeping up can be extremely difficult. The primary goal is to generate leads for your company which actually turn into sales. As strategies are consistently changing, we are here to shine some light on what is Content Marketing.

Content marketing sounds intimidating, when in fact, it’s quite simple. In simple terms, it’s what you create! Here are some ways that companies are creating fresh content to keep their customers interested:

  • Podcasts
  • Email Lists
  • Infographics
  • Videos Blogs! (weird right?)
  • Interviews
  • Social Media Posts

These are just a few from a larger list. This list is ever-changing as people are trying to gain an edge on their competition. When I look at why this tactic is so beneficial, it’s because it tells a story. As a consumer myself, I follow companies who share content that is relatable and that keeps me intrigued.

While creating and posting ads certainly has value, sometimes it can become frustrating when it is all you see. Organic content can be a better way of creating real life connection and it keeps the consumer in the loop. A benefit of this form of marketing is that it’s easily shareable as well.

Content marketing is a long term strategy. Building can take some time. It can be daunting, however this is how to build the strong following most companies desire. It helps develop your brand but also brand loyalty and in challenging markets. This can help take your company to new heights. It’s about patience, trial and error, and good content.

“What small business owners need to understand is that 70% of customers would rather learn about a company through content than through paid ads”

This quote from Neil Patel, founder of Crazy Egg, shows how important content is.

No matter how big or small your company may be, the content you produce will help tell your story. That story is what connects you with your current and potential customers. This, in turn, leads to more sales and customer loyalty.

As the marketing paradigm is ever-changing, here at ninety two, we look to stay ahead of the curve and help our clients take their business to the next level. By ignoring some of these strategies, you may allow your competitors to take more of the pie.

Leave some comments below on content strategies you are a fan of! We would love to hear your ideas and we believe it to be important to never stop learning.

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