9 Rare Beauty
Rare Beauty.
experiential branding.
Rare Beauty
cosmetics.
Rare Beauty by Selena Gomez is a global cosmetics brand on a mission to redefine what beauty means. The company strives to create a safe, welcoming space in the beauty community. In 2024, Rare Beauty launched its True to Myself Tinted and Pressed Finishing Powder. The company reached out to ninety two with the need for experiential branding. From layout design to printing and install, ninety two had a hand in it all, ensuring a successful product launch event.
Scope
Layout Design and Production
Credit
ninety two: Design, Printing, and Installation
Gino Broccolo: CEO, Designer, and Installer
Project Duration: August 2024
your goals.
Branded vinyl wall and floor layouts that utilized the Rare Beauty logo, color palette, and typeface.
Precise vinyl printing and installation that ensured the Selena Gomez headshot would not fall on a seam.
Custom shelving, Polaroid cameras, and neon signage.
our visions.
Vinyl wall and floor layouts that coincided with the Rare Beauty brand.
Custom instant Polaroid cameras that matched the Rare Beauty color palette and showcased the logo.
Vinyl covered shelving that included descriptions of each product.
Manipulation of the rare custom script typeface to create neon signage.
fantastic results.
Precise design, printing, and installation that ensured flawless execution.
A completely branded booth that followed all Rare Beauty guidelines and enhanced visitor experience.
A successful event showcasing a new product launch.
PRODUCT LAUNCH EVENT.
wall and floor vinyl.
ninety two was tasked with developing the format for each wall of Rare Beauty’s booth. Utilizing the existing brand assets, our designer was able to carefully layout each panel, creating structures that ensured readability and were maximized for photo opportunities. One challenge on this project was guaranteeing Selena’s headshot was not interrupted by vinyl seams. Through precise printing and install, we were able to avoid this issue.
shelving, signage, and more.
No aspect of the final display was left unbranded. The vinyl-covered and color-matched shelves included descriptions of each corresponding product, perfect for allowing visitors to learn more information. Using Rare Beauty’s signature script typeface, our designer created vinyl and neon signage to match the booth’s vibe. Even the Polaroid cameras on display featured the Rare Beauty logo and color scheme.
