the challenge
a foundation with its own voice.
A foundation brand has to explain why the work matters — and feel distinct from the parent company's commercial identity.
case study
ftsfoundation
nonprofit brand identity.
ninety two developed the FTS Foundation brand identity — positioning, verbal identity, and visual system for a nonprofit extending FTS's community commitment.
← all workcase study
fts foundation.
nonprofit brand identity.
ninety two developed the FTS Foundation brand identity — positioning, verbal identity, and visual system for a nonprofit extending FTS's community commitment.
- programBrand Identity, Verbal Identity, Visual System, Guidelines
- industrynonprofit & community.
- timeline2023–2024
- nonprofit branding
- positioning
- verbal identity
- visual identity
- brand guidelines
the response
identity built for trust.
ninety two developed positioning, verbal identity, and a visual system tuned for nonprofit credibility — not corporate staffing language.
the proof
identity in market.
The foundation identity extends into public touchpoints today; ftsfoundation.org illustrates current market context only.
business context.
FTS Foundation extends FTS's community commitment — the foundation needed a distinct identity that reads credible to donors and partners, separate from corporate staffing messaging.
market reality.
Donors, volunteers, and community partners evaluate nonprofits on clarity, credibility, and whether the foundation feels mission-led rather than corporate.
scope & deliverables.
- Foundation positioning and messaging framework
- Verbal identity and tone of voice
- Visual identity system and brand guidelines
- Application guidance for nonprofit touchpoints
execution.
Built as a distinct foundation property from the corporate FTS brand — identity work focused on community impact and donor trust. Website screenshots reference ftsfoundation.org as current market context only; website design and development were outside ninety two's scope on this engagement.
foundation identity
Brand system applied across foundation touchpoints — distinct from corporate FTS staffing.
market context
ftsfoundation.org appears in this case study as public context for how the identity shows up today — not as a ninety two web deliverable.
right fit if you need.
Nonprofits, foundations, and community organizations that need a credible brand identity — mission clarity and donor trust without corporate afterthought.
ninety two developed the FTS Foundation brand identity — positioning, verbal identity, and visual system for a nonprofit extending FTS's community commitment.
explore the gallery
act i — nonprofit brand
foundation identity.
Brand identity for FTS Foundation.
01
communityimpact,ownablevoice.
Identity oriented to mission clarity and donor trust — distinct from the corporate FTS staffing brand.
02
mission&applications.
Verbal and visual identity on key foundation touchpoints. Live site imagery is market context only.
live website proof
see it in market.
ftsfoundation.org
ftsfoundation.org
Live site shown for market reference only — ninety two scope on this project was brand identity, not website design or development.
ninety two
- brand identity
- ninety two
- client
- FTS Foundation
