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Caroline Lupisella

About Caroline Lupisella

http://weareninetytwo.com/

Posts by Caroline Lupisella:

branding new york

The Art and Science of Web Design: Creating Experiences That Convert

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In today’s digital-first world, your website is often the first impression your brand makes. And just like a first impression in real life, it only takes seconds for a visitor to decide whether to stay or bounce. That’s where web design steps in—not just as an aesthetic layer, but as a strategic tool for engaging, informing, and converting users.

What Is Web Design?

Web design is more than just choosing the right colors or fonts. It’s the process of planning, conceptualizing, and arranging content intended for the internet. A well-designed website balances form and function—ensuring that visitors not only enjoy the look and feel, but can also easily navigate and interact with it.

Why Good Web Design Matters

  1. First Impressions Count
    94% of first impressions relate to your site’s design. A modern, clean, and user-friendly interface immediately builds trust and credibility.

  2. Improves SEO and Visibility
    Web design impacts how content is structured and how easily it can be crawled by search engines. A well-optimized design supports your SEO goals.

  3. Boosts User Engagement
    Intuitive layouts and fast-loading pages reduce bounce rates. Clear calls-to-action (CTAs) guide visitors to take meaningful steps—like signing up, purchasing, or contacting your team.

  4. Enhances Mobile Experience
    With mobile devices accounting for more than half of all web traffic, responsive design is no longer optional. Your site must look and function flawlessly across all screen sizes.

Key Elements of Great Web Design

  • Visual Hierarchy: The arrangement of elements to show their order of importance. Headlines, images, and CTAs should guide users naturally.

  • Consistency: Fonts, colors, button styles, and spacing should remain uniform throughout the site.

  • Accessibility: An inclusive website ensures everyone, including users with disabilities, can access and interact with your content.

  • Navigation: A clear and simple menu structure helps users find what they need quickly.

  • Loading Speed: A slow website frustrates users and kills conversions. Optimize images and use efficient coding practices.

Trends in Web Design for 2025

  • Dark Mode and Minimalism
    Users increasingly prefer clean, low-distraction designs with dark mode options.

  • Micro-Interactions
    Small animations or responses when users hover or click add delight and clarity.

  • AI-Enhanced Personalization
    Websites that adapt based on user behavior are becoming more common and more effective.

  • Voice Search Optimization
    Designing for voice navigation and voice-friendly content is growing in importance.

Final Thoughts

Your website isn’t just a digital brochure—it’s your brand’s online home. Investing in thoughtful, strategic web design is one of the smartest moves you can make for long-term digital success. Whether you’re redesigning an existing site or starting from scratch, always prioritize the user experience. Because when users win, your business wins.

Frontier Truck

ninety two Contracted to Wrap 2000 Vehicles for Frontier Communications

ninety two Contracted to Wrap 2000 Vehicles for Frontier Communications

 

ROCHESTER, NY— In 2024, ninety two, inc. was contracted to apply graphics on over 2000 trucks and vans for Frontier Communications, inc. This project is forecasted for completion in December of 2026. 

In today’s fast paced world, attention is difficult to capture. Professional vehicle wrapping offers a cost-effective, bold and concise solution. This impactful marketing tactic increases consumer impressions and generates brand recall. ninety two excels in vehicle wrapping, only providing final products of the highest order. 

Since June 2024, ninety two has wrapped 500 vehicles and shipped them to corresponding Frontier dispatch centers. ninety two’s team of experienced and technical employees deliver professional vehicle wrapping, driving the client’s brand awareness. The goal of this project is to coordinate Frontier’s fleet of vehicles to reflect their latest rebrand, emulating ninety two’s mission of improving its client’s market position through strategic branding.

Frontier unveiled a new brand identity in 2022, showcasing the company’s continuous commitment to improve their customer experience. Each vehicle presents a bold design, displaying the updated red Frontier logo and the slogan “Building Gigabit America”. 

Each graphic designated to Frontier’s fleet is designed and printed by Signature Graphics, Inc. where it is sent to ninety two for careful application and finalization.

For more information on ninety two’s collaboration with Frontier Communications, please email caroline@weareninetytwo.com. 

 

About ninety two, inc. 

ninety two is a full-service branding agency in Rochester, NY that was founded in 2019. The agency specializes in marketing for companies within industries such as fashion, sports, entertainment, retail, food and beverage. ninety two’s team of creatives identifies each client’s unique brand values and personality, delivering impactful integrative branding. Through strategic marketing, ninety two drives business growth and positions clients as leaders in their industry. With over 1000 happy clients and over 15 years of experience, ninety two has a proven track record of success. Visit weareninetytwo.com for more information about the company.

 

Media contact: Caroline Lupisella (caroline@weareninetytwo.com)