Morrell Builders has been building and developing quality homes in the most desirable locations in the Rochester, NY region for 3 generations. They are known for selecting prime geographic locations for their close-knit communities to thrive. Another hallmark of their brand is the quality craftsmanship and countless amenities built into each community. Committed to providing exceptional customer service, Morrell works closely with the client through every step of the design process. They are proudly partnered with the Inde Design Studio where a team of designers assists in the process of selecting the perfect finishes for their kitchen and bath projects.
Morrell has this incredible brand that has been primarily spread through word of mouth and references and they were ready to take the next step and connect with new and existing markets through their social platforms. They have always had a presence on social media, however, were lacking the strategy and vision behind their posts. That’s where we come in.
Our team has put together a strategic approach to organic content for their brand that focuses on increasing overall reach and engagement on their top two platforms–Facebook and Instagram. Our strategy has been focused on creating content that not only informs the audience of community updates but also showcases the design/build process of working with Morrell from start to finish. This has been accomplished through the introduction of not only consistency in sharing to the feed but through stories as well as reels.
We have rendered some incredible results through organic posting without any paid ad budget.
Over the last 90 days, the Morrell Instagram reach has increased by 480%, reaching over 48K people in a mere 3 months just through organic posting. Instagram profile visits have increased by 72% as well as new followers by 88% Facebook page visits have increased by 128% over the last 30 days.